Understanding Amazon and eBay’s image guidelines

Amazon logo

Amazon Standards for Product Images

The first image on an Amazon listing has some very stringent rules

An example of a listing with a image that follows all Amazon's rules

An example of a listing with a image that follows all Amazon’s rules

  • The image must be the cover art or a professional photograph of the product being sold

  • Drawings or illustrations of the product are not allowed

  • The file should be at least 1280 pixels on the longest side

  • The image must not contain gratuitous or confusing additional objects

  • Backgrounds must be pure white (RGB 255,255,255)

  • All products (except books and DVDs) should fill 85% or more of the image frame

  • The full product must be in frame

  • The image must not contain additional text, graphics, or inset images

For additional images after the main image the rules are slightly relaxed:

  • Cropped or close-up images are allowed

  • Backgrounds and environments are allowed

  • Text and demonstrative graphics are allowed


eBay logo

Ebay seller picture Standards

An eBay example of a good and bad image
eBay’s picture standards are slightly more relaxed than Amazon’s and are much more focused on making sure that imagery looks great on Mobile – which is a huge driver for eBay sales.

  • Make sure the longest side of all your pictures is at least 500 pixels (best-practice 1600pixels)

  • Don’t include borders, text and artwork in pictures

  • Each picture file size is 7MB or less

An image that would work for both eBay and Amazon:

Looking at both the Amazon and eBay guidelines we can create a checklist for images that both sites will be happy with:

  • At least 1280 pixels along the longest edge

  • No logos or text added to the image

  • Images clipped onto a pure white background

  • Full product in shot, not partially out of the frame

  • The product takes up 85% of the frame

  • Each picture file size no more than 7MB

If you follow these rules your imagery will never be rejected from eBay or Amazon and you won’t fall behind the competition.