Taking Photos – Step Two
When you’re taking pictures of a product you should always be shooting different angles and close-ups of important details. This will help you to convey the product’s quality to the customer which will increase sales and reduce returns!
If you’d like to know more about how and why to include lots of pictures on your listings read our extended guide.
Why shoot multiple angles?
If you’re selling online adding multiple pictures to your product listings is so important but often overlooked. A study carried out by eBay found a product listing with two pictures is 7% more likely to sell than a listing with just one picture. The same study found that each additional picture beyond two made the listing 3% more likely to sell than a listing with just one image.
eBay allows you to add 12 pictures at no extra cost so if you used all 12 images your product would be 37% more likely to sell than just adding the one image.
We were pretty surprised at eBay’s findings, it is quite amazing that something so simple (and free) can have such a huge impact on your sales. But we researched it and found 5 reasons why more pictures mean more sales.
How do I decide what angles to take?
Two of the main reasons for taking lots of pictures of your products is to reassure customers of product quality and to highlight important details. This is going to vary massively depending on your product. But an example would be shooting something front on and from the side to show the width. On a product like a television the width of the product is often a sort of sign of quality because thinner televisions tend to be more expensive.
You might be able to show quality not through different angles, but by including close-ups of details – like designer labels or quality stitching on clothing. A close-up can also show the textures or materials that a product is made of in a way that a whole product shot struggles to convey. The more a customer can see about a product the more likely they are to be reassured into purchasing – and the less likely they are to be disappointed on receipt and demand a refund!
Learn more about product photography
All of our guides to product photography can be found here.