Online Marketplaces compared

Are you thinking about expanding your business to sell on more than one online marketplace? Multichannel retail can be a very smart way to find new customers and sell more products. However, every marketplace is slightly different when it comes to setting up and selling. The most immediate concern is cost of joining a new marketplace – especially if you’re not sure if it is the right place for your business.

To help you get an idea of your initial commitment we’ve compiled all the different fees from six of the most popular online market places so you can compare the costs at a glance.


Marketplace Subscription Fee Listing Fee Commission Fee Postage Fee
eBay logo(Private Seller) None 20 Free then 35p per listing each month 10% up to £250 You pay commission on sale + postage value
eBay logo(Business Seller) None 65 Free then 9p – 26p no more than 600 listings per month 6% – 11% depending on category You pay commission on sale + postage value
Amazon logo None None 7% – 15% depending on category Between £0.14 and £1.32 dependent on category – some categories are charged at £0.41 + £0.05 per kg of item weight
Not On The High Street logo £199+VAT one off joining fee None 25%+VAT None
Ratuken logo $99 USD per quarter $0.99 USD per listing 8% – 15% depending on category None
Etsy logo None $0.20 USD per listing – must be renewed every 4 months 3.50% None
Folksy logo None £0.15 per ITEM so selling ten of the same product on a single listing would cost £1.50 6% + VAT None