7 ways to take great product shots with your smartphone

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One of the most important parts of selling online is getting your imagery right. Professional photographers with studios and fancy kit will do a great job, but they charge for the privilege. With these easy tips you should be able to take great shots of your stock using equipment you’ve already got to hand, saving you time and hassle.

One

Get the background right

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A piece of white card or paper roll set up to gently curve makes an extremely cheap solution. Setting it up the same way each time means all your product shots will match online and look more professional. Smartphones also find it easier to focus when a product sits against a featureless backdrop.

Two

Turn the flash off

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Most new products have lovely clean surfaces, which can reflect the flash back, causing glare. So it is always best to turn the flash off.

Sometimes the flash can’t be avoided because you’re in a dark warehouse or poorly lit lock-up. The trick to using flash and avoiding glare is to stand further away and zoom in slightly. Careful not to zoom too much, as it can reduce quality.

Three

Avoid direct lighting and take advantage of natural light

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Aiming lights, such as cheap bedside lamps, to reflect light off flat surfaces reduces glare on the product. Lighting your product indirectly means the light is less harsh and gives more natural results. This is especially important for correctly representing a product’s colour accurately online and dodging pesky complaints. You should also take advantage of natural light wherever possible by shooting your products either outside or close to windows. Overcast days are usually better because strong sunlight will cast dark shadows over your products.

Four

Don’t forget focus

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Smartphones auto-focus so you might think this is a silly reminder, but often people focus really poorly creating blurry and unhelpful product shots. Generally you touch the screen or gently press the picture button to focus a smartphone. Hold the phone still while it focuses on your product. Make sure it hasn’t accidentally focused on the backdrop because then your product will be a big blur.

Five

Clip your images

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It is increasingly becoming the industry standard to have product images clipped, indeed Amazon one of the largest online market places, insists on it. Clipping is digitally removing everything except the product itself so it sits on a plain background,usually white. It is easy to see why big sellers do this, there are no distractions from the products and the website looks more professional as a whole. You can clip imagery in Photoshop after a bit of practice, or you can use our image Clipping service. You can even get three of your images clipped for free to trial our service.

Six

Shoot a lot of pictures

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When using a smartphone take multiple shots of each product. The screens on smartphones are so small that you might miss flaws that are obvious on a desktop or tablet. Better to take lots of photos to ensure at least one of them is perfect.

Seven

Shoot even more pictures

clipitquick_nerf01_resized_lotsmoreIf you’re selling online customers are reassured by seeing different angles of your products so be sure to shoot up close, from behind, the bottom. Whatever you think you’d look for when picking up a product and thinking about buying it in a shop. Some people are still wary about shopping online so anything you can do to make the process less scary the more you’ll sell! Click here if you’d like to know more about why adding images helps drive more sales.

Did you know that product images on white backgrounds result in better sales? You may have noticed that this is how all the big online retailers display their product imagery. If you want to see what your product images look like when professionally clipped then take advantage of our free trial now!

Customer Reviews

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“We’re only a small business and we photograph all of our products ourselves using a fairly cheap digital camera. We do understand the value of good quality product photos however and spend a considerable amount of time photographing our products and removing the backgrounds to show them off in their best possible light. As we’ve grown as a business the number of products we need to photograph on a weekly basis continues to increase. We recently decided to outsource the clipping background removal process to ClipItQuick.com to free up our time internally. It’s not a decision we made lightheartedly and it was a bit of a punt entrusting an outside company with our beloved product imagery. Reassuringly though, the guys at ClipItQuick.com understood our concerns from the outset and have delivered excellent quality work on several occasions. I have no problem recommending them to anyone (except our competitors)!.”
Aaron Bull, eBay Photographic Equipment Store Owner

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“ClipItQuick.com is one of the best kept secrets on the internet. We run several online stores and have in the past paid photographers quite literally thousands of pounds to remove the background from product photos for us. ClipItQuick.com offer this service at a fraction of the price. The savings are obscene!”
Keith Edwards, Online Store Owner

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“Hats off to the fine folk at ClipItQuick.com. When our normal freelancer was unavailable to clip some images for us at short notice we had a moment of panic as we had no idea who to approach. In fact, I didn’t even realise that companies like ClipItQuick.com existed until we started searching the net. I chose ClipItQuick.com quite simply because they were UK based and were available to chat on the phone which was a major reassurance for us. It was a happy surprise to find that they were not only cheaper than our usual freelancer, but also turned the images around far faster (in around 12 hours to be exact). We’ve since parted ways with our freelancer and use ClipItQuick.com exclusively!”
Saskia Lloyd, Amazon Marketplace Seller

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“I was contacted by ClipItQuick.com to ask if I’d be willing to trial their image background removal service. I have to admit I was a bit dubious at first but they offered a free trial so I was happy to give it a go. After seeing the trial images with my products placed against a white background I was quite impressed and I began to notice just how many other online stores were already displaying their products on their website in a similar way. It slowly began to dawn on me (along with a gentle nudge from ClipItQuick.com) that improving the presentation of my products in this way may benefit my sales. Sure enough, I’ve seen a marked increase in sales since I have revamped my product images and placed all my products against white backgrounds. A huge thank you to ClipItQuick.com for an affordable and easy to use service! A+”
Lynda Rundle, Online Store Owner